We can likely all agree that in business cash may be King but accountability is next in line for the throne.
In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission.
Associations are no different – except that associations are led by volunteers. Everyone knows you can’t hold volunteers accountable right? WRONG!
This is the biggest mistake we see associations make every day. However, it’s an easy mistake to make because of the nature of volunteer leadership. Volunteers have “real jobs”; volunteers have families, volunteers have other interests AND volunteers aren’t getting paid to do their “Association job”.
What are some things that can be done within the association framework to change this paradigm and create accountability?
- Staff and volunteer leadership both need to make sure the association has SMART (Specific, Measurable, Actionable, Relevant and Timely) goals aligned with the association’s mission.
- Each SMART goal MUST have a person responsible for making it happen. (Note: This person doesn’t have to do all the work but is the person RESPONSIBLE for making sure it is accomplished by the deadline).
- At each meeting (committee, board, staff, etc.) SMART goal status should be shared. If a goal is falling behind its scheduled deadline, that should be reported and discussed. If changes are appropriate, they should be made and documented.
- Between meetings, staff MUST follow up with volunteers who have been assigned responsibilities. The purpose of the follow up is two-fold. First to make sure the volunteer understands his/her responsibility and the task at hand. Second to make sure the task is being addressed and an appropriate status report will be given at the next meeting.
- Between meetings staff MUST report to the chair or appropriate volunteer leader on assignments for which they’ve been given responsibility. This will help hold staff accountable for their responsibilities as well.
- During meetings it’s likely that additional tasks will be identified. It is the responsibility of the staff and chair of that meeting to clearly articulate the new tasks at the end of the meeting and make sure they’ve been made SMART and have a responsible party assigned to assure their implementation.
Following these simple guidelines for holding staff and volunteers accountable will help your association be more productive and encourage a healthy environment between and among the volunteers and staff who are all working together to achieve the mission of the organization.
Rick Church is Head Coach of CM Services, Inc. The Association Partnership Company. CM Services pioneered the concept of developing long-term partnerships with national and international trade associations and professional medical associations. Mr. Church has published articles and given presentations about association leaders (both volunteer and paid). Mr. Church served as president of the Association Management Company Institute (AMCi). While on AMCi's Board of Directors, Mr. Church was very involved in the development of the AMCi/ANSI standard for Association Management Companies and the AMCi certification program based on that standard.
Associations, Volunteerism and More 